BFI Distribution

As a happy coincidence, the distribution work I'm doing for my A2 Media work with posters, magazines reviews etc also coincides with the same style of work I'm doing with the BFI course in Norwich distributing our three films;

Ebony

Cecil

The Revenge Cycle

So thought I'd show you the material myself and my team have already generated for the three films.

Our task was to get the most views on each video as possible before the 6th December 2014 where the winner would be announced at the Premiere event for the films at Norwich Forum!We were up against our rival documentary team.

Videos were uploaded at 5pm on the 19th November.

We began by creating individual posters for each film:

Ebony poster:

Cecil poster:

The Revenge Cycle poster:

We were given the logos for the BFI Film Academy and the Culture Works East which we had to place in our posters according to the copyright laws about where they could be placed and to what specifications (size, positioning etc). 

Ebony & The Revenge Cycle both adopted to taking iconic stills from their respective films as this would better sell what they were about and their genre.

Cecil opted for a fresh drawing so as not to draw to much about what the films about and was easier to create an iconic individual image in such a short space of time.

These three posters were then posted up anywhere we could get to be posted.

We then turned to another form of media. We managed to pull together a deal with SNYA radio in Attleborough where we would be able to place an advert on their page with the links to the videos on youtube for people to click on and watch. They estimate they have about 1000 visitors to their site daily! 

But most interestingly and exciting for us is that we were able to place an actual audio advert within the ad's they have in their shows! They get played every half hour, to which we are the first advert played! 

This is the advert itself:

SNYA Radio Advert 2014

And this is what our advert looked like at the time of when it was posted:

Mini Advert on main page

Full article

Now obviously the whole point of this was to gain as many views on each of our videos as possible. The day the advert went up, we saw an immediate increase in views, particularly on Ebony and Cecil. Within 2 days we had closed the 150 view gap on our rivals!